Jay Friedman

Jay Friedman, CEO of Goodway Group, a 95-year-old evolving marketing firm, shares his insights with Eric Franchi and Joe Zappa. They discuss the importance of elevating marketing's role within corporate strategy and the need for collaboration between CMOs and financial leaders. Jay emphasizes building trust through transparency and showcasing marketing's impact with data. He addresses challenges in creating a positive workplace culture while fostering growth, and the necessity for bold, innovative marketing strategies that truly connect with audiences.

Jay Friedman, the former CEO of Goodway Group and now a strategic advisor, dives into the evolution of marketing agencies in a world driven by AI. He discusses the impact of AI on agency roles and the need for brands to adapt their partnerships. The conversation also critiques influencer marketing, advocating for data-driven decisions. Additionally, Jay emphasizes the importance of maintaining corporate culture while integrating AI, ensuring organizations attract top talent while maximizing productivity in the modern landscape.