The Glossy Beauty Podcast
Special Episode: The year's Black Friday-Cyber Monday retail trends
Nov 28, 2024
Cale Guthrie Weissman, Editor-in-Chief of Modern Retail, dives into the evolving landscape of Black Friday and Cyber Monday in beauty retail. He discusses the significant $990 billion forecast for holiday sales and contrasts luxury shopping with value-driven trends, spotlighting new immersive stores from iconic brands like Chanel. The conversation shifts to 'chaos shopping' trends, driven by platforms like TikTok Shop and Amazon's low-price strategies, and uncovers Gen Z's unique spending habits for this holiday season.
43:51
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Quick takeaways
- Luxury brands are enhancing customer experiences through immersive brick-and-mortar stores while competing with low-priced platforms like Amazon's new shopping site.
- The trend of 'chaos shopping' among Gen Z reflects impulsive buying behaviors, where consumers prioritize affordable products for comfort during economic uncertainty.
Deep dives
Emerging Trends in Beauty Retail Spaces
Beauty brands are increasingly investing in brick-and-mortar retail strategies to enhance customer experiences. Notably, Chanel has opened its first house of beauty and spa in Paris, offering a wide range of beauty products alongside face and body treatments, aiming to become a shopping destination. Similarly, Dior launched its first beauty-exclusive retail store in New York's Soho, underscoring a shift towards creating immersive shopping environments. These moves reflect a trend where luxury brands are betting on physical space to foster closer connections with consumers during the holiday shopping season.
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