Cale Guthrie Weissman, Editor-in-Chief of Modern Retail, dives into the evolving landscape of Black Friday and Cyber Monday in beauty retail. He discusses the significant $990 billion forecast for holiday sales and contrasts luxury shopping with value-driven trends, spotlighting new immersive stores from iconic brands like Chanel. The conversation shifts to 'chaos shopping' trends, driven by platforms like TikTok Shop and Amazon's low-price strategies, and uncovers Gen Z's unique spending habits for this holiday season.