The SaaS Podcast: Build, Launch & Scale Your SaaS 158: Lessons On How To Stay Focused While Building Your SaaS Business - With Janna Bastow
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Dec 12, 2017 The podcast discusses building a SaaS product, overcoming growth plateaus, and strategies for improving free trial to paid conversion. The speaker shares advice on team happiness, personal passions, and explores optimized hosting solutions for SaaS startups.
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Built By Product Managers For Product Managers
- Janna and her co-founder built ProdPad because they couldn't find a product management tool that worked for them.
- They used the tool internally for two years before deciding to productize and sell it.
Quit Early After Landing Page Traction
- Janna quit her job before having external customers after seeing interest from an early landing page.
- They launched a purchasable version six months later and got their first paying customer within weeks.
Use Content To Attract First Customers
- Use content to teach your audience and build credibility before and after launch.
- Write practical posts, speak at meetups, and let educational content attract the right customers.