The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
158: Lessons On How To Stay Focused While Building Your SaaS Business - With Janna Bastow
Dec 12, 2017
The podcast discusses building a SaaS product, overcoming growth plateaus, and strategies for improving free trial to paid conversion. The speaker shares advice on team happiness, personal passions, and explores optimized hosting solutions for SaaS startups.
54:41
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Quick takeaways
- Focusing on one key metric can drive significant business improvements.
- Addressing problems promptly is crucial in business.
Deep dives
Two product managers build their own tool and launch a SaaS business
Two product managers who couldn't find software to help them do their jobs decided to build their own tool. They continuously improved it and eventually realized that other product managers would pay for it. They quit their jobs, bootstrapped the business, and started getting more customers. After facing a plateau of growth, they focused on improving the free trial to paid conversion rate. They shortened the trial time, gamified the onboarding process, and personalized the onboarding emails. Their conversion rate increased, although they didn't reach their goal of 15%. They also learned the importance of perseverance and a clear head in entrepreneurship.
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