Two product managers build their own tool and launch a SaaS business

Two product managers who couldn't find software to help them do their jobs decided to build their own tool. They continuously improved it and eventually realized that other product managers would pay for it. They quit their jobs, bootstrapped the business, and started getting more customers. After facing a plateau of growth, they focused on improving the free trial to paid conversion rate. They shortened the trial time, gamified the onboarding process, and personalized the onboarding emails. Their conversion rate increased, although they didn't reach their goal of 15%. They also learned the importance of perseverance and a clear head in entrepreneurship.