158: Lessons On How To Stay Focused While Building Your SaaS Business - With Janna Bastow
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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Strategies for Improving Free Trial to Paid Conversion in SaaS Business
This chapter explores the significance of focusing on the free trial to paid conversion metric in a SaaS business, emphasizing the importance of customer education and engagement within the initial 30 days. The speakers delve into strategies like analyzing user behavior, shortening trial periods, and using gamification to drive conversions. They also discuss optimizing onboarding processes, personalizing interactions, and enhancing customer engagement to improve conversion rates.
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