Breaking Beauty Podcast

Meet Emily Wood, 2025's Breakout Makeup Artist and Instagram’s Scribbling "Face Decorator"

Nov 12, 2025
Emily Wood, a UK-born makeup artist known for her freestyle 'scribble' and 'smear' techniques, dives into her unique approach to makeup. She shares how her neurodiversity influences her intuitive application style and her love for vibrant colors. Emily discusses her emotional support eyelash curler and the role of makeup as therapy, inspired by Frida Kahlo. With insights into her dream collaborations and makeup philosophy, she offers tips for enhancing looks, like her signature diffused lip-liner technique and layering styles.
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INSIGHT

Maximal Color, Minimal Base

  • Emily's look is maximalist color on a minimalist, mostly bare face to feel fresh and editorial.
  • That contrast defines a next-wave direction after 'clean beauty' for 2025 and beyond.
ANECDOTE

Family Rituals Sparked Her Style

  • Emily traces her makeup roots to watching her glamorous mum and her nana's volunteer facial work.
  • Those early home rituals shaped her instinctive, emotional approach to beauty.
INSIGHT

Neurodiversity Fuels Intuition

  • Emily blends perfectionism with an intuitive, mirror-free technique that reads effortless.
  • Her neurodiversity (dyslexia) informs unconventional problem-solving and creative makeup decisions.
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