Emily Wood

Makeup artist and content creator famed for bold, freestyle 'scribble' and 'smear' makeup videos and editorial work; noted for using color on minimalist skin and for her viral, on-the-go application style.

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Nov 12, 2025 • 50min

Meet Emily Wood, 2025's Breakout Makeup Artist and Instagram’s Scribbling "Face Decorator"

Emily Wood, a UK-born makeup artist known for her freestyle 'scribble' and 'smear' techniques, dives into her unique approach to makeup. She shares how her neurodiversity influences her intuitive application style and her love for vibrant colors. Emily discusses her emotional support eyelash curler and the role of makeup as therapy, inspired by Frida Kahlo. With insights into her dream collaborations and makeup philosophy, she offers tips for enhancing looks, like her signature diffused lip-liner technique and layering styles.

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