AdTechGod Pod
Ep. 57 The Rise of CTV: Trends in Advertising with John Rogers from Nexxen
Dec 3, 2024
John Rogers, SVP at Nexxen, shares his rich journey in ad tech, touching on his beginnings at Advertising.com in 2002. He discusses the explosive growth of Connected TV and its significance in the advertising landscape. Transparency emerges as a vital theme for building client trust. John reveals his leadership philosophy, emphasizing accountability and team dynamics, and hints at his aspirations in education and the evolving relationship between supply and demand in the ad tech world, prioritizing data-driven solutions.
27:57
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Quick takeaways
- John Rogers emphasizes the crucial role of transparency in building client trust and navigating the complexities of modern ad tech.
- The rise of Connected TV (CTV) presents significant growth opportunities in advertising, necessitating quality inventory management to combat fraud.
Deep dives
Evolution and Impact of Ad Tech Careers
The podcast highlights the journey of John Rogers, who began his career in ad tech at Advertising.com in 2002. He explains how this environment was shaped by early experiences during the dot-com bubble and the company's culture, which fostered high energy, accountability, and creative problem-solving methods. His experiences at Advertising.com set the foundation for the practices he continues to implement in his roles at Videology, Amobi, and now Nexen. This lineage emphasizes the significant role that early jobs and mentors play in shaping industry professionals and their management styles.
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