AdTechGod Pod Ep. 57 The Rise of CTV: Trends in Advertising with John Rogers from Nexxen
Dec 3, 2024
John Rogers, SVP at Nexxen, shares his rich journey in ad tech, touching on his beginnings at Advertising.com in 2002. He discusses the explosive growth of Connected TV and its significance in the advertising landscape. Transparency emerges as a vital theme for building client trust. John reveals his leadership philosophy, emphasizing accountability and team dynamics, and hints at his aspirations in education and the evolving relationship between supply and demand in the ad tech world, prioritizing data-driven solutions.
AI Snips
Chapters
Transcript
Episode notes
Early Career and Industry Roots
- John Rogers started his career in 2002 at Advertising.com, one of the earliest ad networks with a strong culture.
- The Baltimore ad tech world, influenced by the Ferber brothers, shaped his leadership style and industry approach.
Daily Meetings Drive Success
- Manage ad tech businesses with daily meetings for accountability and performance.
- Regular check-ins keep teams agile and aligned in the fast-paced, data-driven environment.
Lifelong Industry Connections
- John maintains strong connections with former colleagues from Advertising.com, seeing them as leaders in the industry today.
- These relationships form a close-knit “family tree” that shares a formative experience.