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17min chapter
Ep. 57 The Rise of CTV: Trends in Advertising with John Rogers from Nexxen
AdTechGod Pod
Evolving SSPs: A New Era in Advertising
This chapter examines the transformation of supply-side platforms (SSPs) as they begin to adopt buy-side capabilities, enhancing relationships with publishers and brands. It highlights Nexen's approach to demand path optimization and its promise of additional revenue sourcing. The discussion also touches upon the critical need for quality partnerships in the rapidly growing Connected TV advertising space and addresses ongoing industry challenges, including fraud and compliance.
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