PLG Trailblazer - How May Habib Built Writer

In today’s episode of the CEO series, our guest is sharing her experience with building a successful product-led company in just 3 years through strategy and innovation. 

We’re thrilled to invite May Habib, the CEO and founder of Writer, a powerful full-stack AI writing platform that is customized for every kind of client!

If you’re currently leading a product-led team, this episode might be just what you need to bring your company to the next level! Join us for a riveting episode on how to craft a strategic plan from scratch, landing on your laser-focus target demographic, and creating a solution for the entire user journey. With their unique propositions and scaling strategy, Writer has succeeded in rising above their tech competitors.    

So if you’re interested in learning about the winning secrets to a successful PLG company, don’t miss out on this episode! May’s experiences are incredibly enlightening as walks us through how Writer chose free versus paid trials, overcame low activation rates, and increased their net revenue retention (NRR).

Key Takeaways

[1:40] What Makes Writer.com So Special

[3:45] How Writer Addresses The Limitations of Current AI

[6:00] Protecting The Data Privacy Of Users

[13:50] Scaling To 100 Enterprise Customers In 14 Months

[18:10] How To Build A Succesful PLG Strategy

[22:45] Building A Broad Footprint For Use Cases

[26:30] Why NRR Is One Of The Most Important Metrics

[30:10] Optimizing Your Pricing and Packaging Strategy

[34:55] How To Determine Free Vs. Paid Functions 

[36:30] Framing Team Problems In PLG

[39:30] Overcoming Low Activation Rates

[42:55] When Is The Best Time For Sales Outreach

[46:20] May’s Best Advice For Fellow PLG CEOs 

About May Habib

May Habib is co-founder and CEO of Writer, an AI writing assistant for teams. May graduated with high honors from Harvard, is a member of the World Economic Forum, and is a Fellow of the Aspen Global Leadership Network.

Profile

May on Twitter

Writer on Twitter

Writer website

Writer on LinkedIn