Proof to Product

334 | Expanding into 1,000 Stores with Brittany O'Brien, Brittany Paige

Mar 19, 2024

Brittany O'Brien, a New York City-based illustrator and founder of Brittany Paige, shares her journey from scaling her stationery and gift company to over 1,000 stores. She dives into the balance between customer acquisition and retention and the pivotal role of trade shows in her growth strategy. Brittany discusses leveraging SEO, the impact of TikTok for business branding, and the significance of consistent email marketing. With a witty flair, she offers insights on adapting to market demands and nurturing relationships in her evolving business landscape.

34:00

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Episode guests

Brittany O'Brien

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Episode notes

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Quick takeaways

Brittany O'Brien emphasized the significant role of trade shows in her growth, with half of her new accounts sourced directly from them.

She highlighted the importance of nurturing existing customer relationships through personalized outreach and targeted communication strategies.

Deep dives

Milestones in Business Growth

Brittany O'Brien celebrated a significant milestone, increasing her wholesale accounts from 500 to over 1,000 stores. This achievement represents not only a numeric increase but also a shift in the operational capacity of her business, highlighting the growing pains associated with rapid scaling. Brittany noted that managing emails and customer interactions has become more challenging as the volume has increased, illustrating the complexities of handling larger business operations. Despite the challenges, she remains enthusiastic and acknowledges the importance of setting and achieving such milestones in her entrepreneurial journey.

Intro

3min

Scaling Success: Reaching 1,000 Stores

7min

Navigating Trade Shows for Business Growth

13min

Navigating TikTok: From Business to Personal Branding

2min

Navigating Business Growth in 2024

8min

The Power of Consistent Email Marketing for Growth

2min

The last time Brittany O'Brien was on the podcast was back in 2022, and we were talking about how she scaled her business to 500 wholesale accounts.

Earlier this year, Brittany crossed a new milestone. Her products are now sold in over 1,000 stores, and today, we're going to dig into what the last year and a half has looked like for her. Specifically, we're talking about customer acquisition versus customer retention strategies, fair SEO, and how trade shows have played a part in her substantial growth.

Brittany is a New York City-based illustrator and the owner of the stationery and gift company, Brittany Paige. Originally a graphic designer in the corporate fashion world, she started her business as a side hustle while working full-time.

In addition to working on custom illustrations, she also creates witty and empowered goods for the unapologetic girl, including greeting cards, stickers, candles, pen sets, and more. Her products are inspired by current events, city living, and pop culture, and they can be found in over 1,000 retailers worldwide, including Macy's and Paper Source.

Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:

We need to make it easy for stores to purchase from us
We need to have clear pricing and terms & conditions
We need to clearly communicate and add value at each touchpoint
We need to focus on building strong relationships with our customers.

And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.

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You can view full show notes and more at http://prooftoproduct.com/334

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