Brittany O'Brien

Brittany O'Brien, a New York City-based illustrator and founder of Brittany Paige, shares her journey from scaling her stationery and gift company to over 1,000 stores. She dives into the balance between customer acquisition and retention and the pivotal role of trade shows in her growth strategy. Brittany discusses leveraging SEO, the impact of TikTok for business branding, and the significance of consistent email marketing. With a witty flair, she offers insights on adapting to market demands and nurturing relationships in her evolving business landscape.