Growth In Reverse (Newsletter Growth & Email Marketing)

Scaling to 150k: The Secrets to More Paid Subscribers with Aakash Gupta (#010)

67 snips
Jan 29, 2025
Guest
Aakash Gupta
Aakash Gupta, creator of the Product Growth newsletter with over 150k subscribers, shares his secrets to audience expansion. He emphasizes that collaborations aren't optional for growth, offering insights from Twitch creators. Aakash discusses the importance of optimizing for internal shares and reveals his strategies to balance high-quality content with increased publication frequency. He also shares the benefits of launching a podcast simultaneously and how SEO tactics enhance content discoverability. Plus, he guarantees a 10x ROI for his paid newsletter!
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ADVICE

Collaborations for Growth

  • Collaborate with other creators in your niche to reach a wider audience.
  • Build organic friendships with creators; collaborations will often arise naturally.
INSIGHT

Optimizing for Internal Share

  • Optimize content for internal sharing within organizations to reach a broader audience beyond your niche.
  • Consider how your content can be valuable to different roles within a company.
ANECDOTE

Meta Example

  • Aakash noticed a surge in subscribers with Meta email addresses after an article was shared internally.
  • This led him to focus on optimizing content for internal sharing within companies.
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