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Growth In Reverse
Scaling to 150k: The Secrets to More Paid Subscribers with Aakash Gupta (#010)
Jan 29, 2025
Aakash Gupta, creator of the Product Growth newsletter with over 150k subscribers, shares his secrets to audience expansion. He emphasizes that collaborations aren't optional for growth, offering insights from Twitch creators. Aakash discusses the importance of optimizing for internal shares and reveals his strategies to balance high-quality content with increased publication frequency. He also shares the benefits of launching a podcast simultaneously and how SEO tactics enhance content discoverability. Plus, he guarantees a 10x ROI for his paid newsletter!
47:45
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Quick takeaways
- Collaborations with other creators are essential for expanding audience reach, as shown by insights from Twitch creators on success.
- Optimizing for internal sharing within tech companies can significantly improve subscriber retention and reduce churn rates.
Deep dives
Strategies for Subscriber Growth
Increasing subscriber count involves a focused approach to collaborations and internal sharing of content. Collaborations with other creators can effectively expand reach to new audiences, particularly in niche areas, as seen with insights from Twitch creators on the importance of collaborative efforts. Additionally, an understanding of the audience's demographics helps in tailoring content, especially if targeting corporate employees, which has proven beneficial for conversion rates and retention. By strategically sharing content internally within tech companies, the creator can access a broader audience that resonates with various roles beyond just product managers.
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Listen to the best highlights from the podcasts you love and dive into the full episode