Get 30 proven strategies to grow and optimize your email list FREE >>
"Collaborations are not optional. They’re the fastest way to grow a newsletter.” — Aakash Gupta, Product Growth
Chenell & Dylan sit down with Aakash Gupta of the Product Growth newsletter in this episode.
When Chenell researched & wrote her GIR Deep Dive on Aakash last year, he had just hit 100k subscribers. He's now grown to over 150k subscribers, publishes multiple times per week—and started a new podcast this past August. Aakash shares how he's grown his newsletter, where he focuses his energy, and how he manages the massive amount of content he's publishing.
→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>
KEY TAKEAWAYS
- Aakash’s intentional strategy for creating a durable business that he loves—why he’s in it for the long haul
- The surprising role of collaborations in newsletter growth (and what Twitch creators taught him about success)
- How Aakash is "optimizing for the internal share" and why he's doubling down on the strategy
- Growth experiments: How sending more content affects paid subscriber growth
- Launching a podcast while managing a newsletter: The trade-offs, lessons, and unexpected benefits.
- Mastering SEO basics: How Aakash ensures his content stays discoverable (and what role backlinks play).
- The paid newsletter promise: Why Aakash guarantees 10x ROI—or your money back.
- What Aakash has planned for growth and product in 2025.
LINKS MENTIONED
FOLLOW ON SOCIAL
OUR NEWSLETTERS
Subscribe & Leave a Review:
Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!
Thanks to Tim Forkin for editing these episodes.
