Kickoff Sessions #278 Brook Hiddink - The Simple Business Model That Generates $2 Million a Month
Mar 27, 2025
Brook Hiddink, a successful entrepreneur, shares how he built a $2 million-per-month business by creating a unique ecosystem that combines coaching, e-commerce, and software. He discusses the importance of a scalable system that outperforms traditional models that often leave entrepreneurs capped at lower revenues. Brook dives into techniques for achieving exceptional client results and how AI is transforming the e-commerce landscape. He also highlights the significance of networking and maintaining authenticity in a tech-driven business world.
AI Snips
Chapters
Books
Transcript
Episode notes
Impatience as a Double-Edged Sword
- Brook Hiddink's impatience is his biggest strength and weakness.
- It drives him to achieve rapid results but makes managing people challenging due to high expectations.
Entrepreneurship's Meritocratic Nature
- Entrepreneurship uniquely rewards results directly proportional to effort and skill.
- Unlike traditional careers, it offers faster advancement based purely on merit.
Multi-Faceted Business Model
- Brook's business model involves an education company as the front end.
- This fuels e-commerce revenue through ownership in student stores and software revenue.
