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#278 Brook Hiddink - The Simple Business Model That Generates $2 Million a Month

Kickoff Sessions

CHAPTER

Transforming Customer Insights with AI and Authenticity

This chapter explores the creation of customer avatars using psychological insights and AI, showcasing how technology enhances data analysis and strategic decision-making. It highlights the tension between technological efficiency and the enduring value of personal authenticity in content creation and branding. The discussion also delves into the evolving coaching industry, emphasizing user acquisition and the significance of personal branding for sustainable business growth.

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