Episode 109: Changing Markets May Mean You Need to Change Your Messaging
Dec 4, 2023
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The podcast discusses the importance of adapting marketing messages for different types of markets in property management. They emphasize the significance of market expertise, efficient leasing processes, and localized content for attracting investors. They also highlight the need for tailored messaging towards homeowners looking to sell their poorly cared for houses. Overall, the podcast provides valuable insights on changing markets and the need to adjust marketing strategies accordingly.
Being knowledgeable about the local market and providing valuable insights can attract investors.
Property managers should focus on showcasing their efficient leasing process, ability to find great residents, and emphasize their experience in protecting homeowners' assets.
Deep dives
Importance of Market Expertise for Investors
Investors are looking for a property management partner who has market expertise. Being knowledgeable about the local market and providing valuable insights can attract investors.
Shift in Investor Leads
There has been a slowdown in investor leads due to factors like high interest rates. Property managers in investor heavy markets should still focus on investor messaging, but also consider increasing outreach to one-house-one-owner leads.
Meeting the Needs of Susie and Steve Homeowners
Susie and Steve homeowners are becoming more interested in renting their properties and need education and guidance on property management. Property managers should focus on showcasing their efficient leasing process, ability to find great residents, and emphasize their experience in protecting homeowners' assets.
In this episode, Spencer walks through Evernest's two primary avatars and how the shifting market has us planning for 2024. Tune in and use December to think through your own marketing messages for 2024 and beyond.
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Connect with Matt and Spencer at Evernest: Evernest.co