Episode 109: Changing Markets May Mean You Need to Change Your Messaging

The podcast discusses the importance of adapting marketing messages for different types of markets in property management. They emphasize the significance of market expertise, efficient leasing processes, and localized content for attracting investors. They also highlight the need for tailored messaging towards homeowners looking to sell their poorly cared for houses. Overall, the podcast provides valuable insights on changing markets and the need to adjust marketing strategies accordingly.