8min chapter

Evernest Property Management Show (Formerly 300 to 3,000) cover image

Episode 109: Changing Markets May Mean You Need to Change Your Messaging

Evernest Property Management Show (Formerly 300 to 3,000)

CHAPTER

Insights on Leads and Different Types of Markets

This chapter discusses the different categories of leads, including investors building an investment portfolio, single property owners, and accidental landlords. It also highlights the importance of adapting messaging for each market and the need to shift messaging from investors to homeowners.

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