Freakonomics Radio

350. How to Stop Being a Loser

Sep 20, 2018
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INSIGHT

Leagues Work Like Cooperative Cartels

  • Major sports leagues act like cartels where teams collude to protect the product and revenues.
  • NFL national revenue is shared equally so teams stay financially secure even when they lose games.
INSIGHT

Winning Isn’t Required For Financial Success

  • NFL teams get a large equal share of national TV and licensing revenue regardless of their win-loss record.
  • That stable revenue makes ownership a lucrative, relatively low-risk real estate and media investment.
ADVICE

Turn Stadiums Into Year-Round Assets

  • Monetize stadium real estate aggressively with non-football events to maximize ROI.
  • Use naming rights, concerts and other events to fill the calendar beyond eight home games.
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