The Media Odyssey STREAMING EUROPE
6 snips
Apr 17, 2025 In this discussion, Jonas Engwall, CEO of Bedrock, a pioneering streaming technology company, sheds light on the evolving European streaming landscape. He reveals how local broadcasters are innovating to compete with global giants and emphasizes the importance of cooperation over competition. Topics like generational shifts in viewing habits, the significance of user experience, and the need for tailored content highlight the complexities of the market. Engwall also shares insights into Bedrock’s role in shaping the future of streaming in Europe.
AI Snips
Chapters
Transcript
Episode notes
Europe's Unique Public Broadcasting Model
- Europe heavily relies on public broadcasters for streaming, unlike the US where public media investment is much lower.
- European broadcasters offer mostly free, ad-supported streaming tied closely to legacy TV models.
Free Streaming Embraced by Broadcasters
- European commercial broadcasters adapt by offering free streaming with ads, mirroring their traditional over-the-air broadcast model.
- Few European streamers rely mainly on paid subscriptions, unlike US streaming giants.
Complex Duality of European Streamers
- European streamers face a higher bar due to combining linear TV and on-demand streaming.
- This duality complicates platform development compared to pure streaming players like Netflix.