Jonas Engwall

In this discussion, Jonas Engwall, CEO of Bedrock, a pioneering streaming technology company, sheds light on the evolving European streaming landscape. He reveals how local broadcasters are innovating to compete with global giants and emphasizes the importance of cooperation over competition. Topics like generational shifts in viewing habits, the significance of user experience, and the need for tailored content highlight the complexities of the market. Engwall also shares insights into Bedrock’s role in shaping the future of streaming in Europe.