The MAFFEO DRINKS Podcast 087 | Imme Ermgassen | Beyond Moderation with Botivo: Building a Pleasure-First Non-Alcoholic Brand
Jan 13, 2025
Imme Ermgassen, co-founder of Botivo, dives into the world of non-alcoholic beverages, emphasizing the brand's pleasure-first approach. She shares how Botivo redefines enjoyment through craft flavors and social experiences, introducing concepts like the 'yellow hour' to elevate non-drinking occasions. The conversation touches on brand consistency, particularly the impact of color on recognition, and the transformative power of non-alcoholic options in social settings. Imme also hints at exciting future launches and the importance of community engagement.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 5min
Navigating Non-Alcoholic Beverages: Rebranding and Consumer Experience
04:40 • 4min
The Challenge of Brand Colors: A Case Study in Consistency
08:52 • 2min
Reimagining Non-Alcoholic Experiences: The Yellow Hour and Bativo's Appeal
10:23 • 2min
The Transformative Power of Non-Alcoholic Beverages
12:13 • 26min
Wrapping Up with Future Insights and Community Engagement
38:03 • 2min