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Imme Ermgassen
Co-founder of Botivo (non-alcoholic drinks) focused on inclusive, pleasure-led non-alcoholic experiences and category-defining language to avoid pigeonholing.
Best podcasts with Imme Ermgassen
Ranked by the Snipd community
Dec 8, 2025
• 48min
How To Get a Tesco Listing in 6 months - BOTIVO, DIRTEA, All The Aunties, big fish founders - Brand Building Masterclass
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Imme Ermgassen, co-founder of Botivo, champions inclusive, pleasure-led non-alcoholic drinks. Perry Haydn Taylor shares secrets of niche focus versus mass-market expansion for brands. Andrew Salter dives into DIRTEA's strategy of educating consumers about mushrooms, transforming science into lifestyle branding. Riya Patel recounts how All The Aunties utilizes family stories and supper clubs to elevate South Asian ingredients. The group discusses the importance of packaging as advertising, community-building, and avoiding common pitfalls in brand development.
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