In this discussion, Tom Bridger, co-founder of the WIT Contests platform, dives into revolutionary strategies for sports fan engagement through gamification and data analytics. He shares compelling case studies demonstrating how digital activations boost ticket sales and sponsorships. Bridger emphasizes the importance of adapting to modern fan expectations and leveraging email marketing for high ROI. He also highlights how both large and small teams can benefit from innovative engagement tactics, with insights into future trends in sports marketing.
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insights INSIGHT
WIT Contest's Industry Leadership
WIT Contest is a top digital activation platform used by over 110 teams across major leagues.
Their platform drives 3-5 times more leads with gamified experiences and captures valuable fan data.
insights INSIGHT
Power of Gamification
Gamification doubles entry rates compared to static forms, engaging up to 70% of fans who land on the page.
Instant-win activations create excitement and a sense of ownership for fans, boosting engagement.
question_answer ANECDOTE
Instant Activation Drives Revenue
After Kevin Durant was traded to the Suns, WIT launched a jersey toss contest immediately.
The quick activation helped drive tens of thousands in revenue and boosted fan excitement around the moment.
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In this podcast episode, Tom Bridger discusses the innovative digital activation platform, WIT Contests, which enhances fan engagement in sports through gamification and data collection. He shares successful case studies, strategies for increasing ticket sales and sponsorships, and the importance of adapting to modern fan expectations.
Bridger emphasizes the platform's effectiveness for both large and small teams, highlighting its potential to drive revenue and improve fan experiences. The conversation concludes with insights into future trends in sports engagement and a special offer for teams interested in the platform.
Takeaways
Contest is a leading digital activation platform in sports.
Gamification significantly increases fan participation rates.
Successful activations can drive substantial revenue for teams.
Data collection is crucial for understanding fan preferences.
Email marketing remains the highest ROI for ticket sales.
Teams can use digital activations to enhance loyalty programs.
The platform is adaptable for both large and small teams.
New leagues can benefit greatly from innovative engagement strategies.
Future trends include integrating loyalty programs with fan engagement.
WIT offers a special discount for teams interested in their services.
Chapters 00:00 - Introduction to Contest and Its Impact on Sports Engagement 03:07 - Gamification: Transforming Fan Experiences 06:05 - Case Studies: Successful Activations and Partnerships 09:03 - Data Collection and Lead Generation Strategies 11:48 - Enhancing Fan Loyalty and Season Ticket Sales 15:00 - The Role of Digital Engagement in Modern Sports 18:01 - Future Trends in Fan Engagement and Technology 21:07 - Opportunities for Smaller Teams and New Leagues 23:48 - Conclusion and Special Offers for Teams
Contact Tom - tom@witcontests.com Any team that mentions "Sports Marketing Machine" will receive $500 off their annual agreement.
Sports Marketing Machine Podcast