Tom Bridger

In this discussion, Tom Bridger, co-founder of the WIT Contests platform, dives into revolutionary strategies for sports fan engagement through gamification and data analytics. He shares compelling case studies demonstrating how digital activations boost ticket sales and sponsorships. Bridger emphasizes the importance of adapting to modern fan expectations and leveraging email marketing for high ROI. He also highlights how both large and small teams can benefit from innovative engagement tactics, with insights into future trends in sports marketing.