Hospitality Daily Podcast The Durability of Glamping: Why Outdoor Hospitality's Potential is Just Starting - Ken Barber, Wildhaven
Dec 8, 2024
Ken Barber, founder of Wildhaven, shares insights on creating nature-based hospitality experiences in Sonoma and Yosemite. He discusses evolving glamping trends, shifting from couples to family-focused accommodations. The conversation highlights the importance of comfort and unique amenities, like yoga classes and s'mores kits. Barber emphasizes how nature fosters relaxation and connection, especially in post-pandemic travel. He also hints at exciting future expansions, proving that the glamping industry has significant growth potential.
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Wildhaven's Growth
- Wildhaven started with 10 tents and has expanded to 44 units, including cabins.
- They've also added amenities like coffee service, a camp store, and yoga classes.
Product Development
- Pay attention to customer feedback and competitor reviews for product development.
- Focus on clean communal spaces and amenities like a communal kitchen.
Evolving Target Audience
- Wildhaven's target audience evolved from couples to families and groups.
- This led to redesigning tents to accommodate families and groups better.