Ken Barber, founder of Wildhaven, shares insights on creating nature-based hospitality experiences in Sonoma and Yosemite. He discusses evolving glamping trends, shifting from couples to family-focused accommodations. The conversation highlights the importance of comfort and unique amenities, like yoga classes and s'mores kits. Barber emphasizes how nature fosters relaxation and connection, especially in post-pandemic travel. He also hints at exciting future expansions, proving that the glamping industry has significant growth potential.