📅 📈 Your very own DIY Sales Kick Off with Dean Mannix.
Jan 16, 2023
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Sales growth expert Dean Mannix discusses his Sales Growth Blueprint model for mapping out a new business sales plan. Topics include smarter targeting, persuasive engagement, understanding client struggles, and the importance of genuine interactions on LinkedIn.
Implementing the Sales Growth Blueprint's seven key elements can lead to improved sales performance and productivity.
Focusing on a specific element of the blueprint for 90 days can result in targeted and effective improvement in sales performance.
Deep dives
The Sales Growth Blueprint: A Guide for Sales Success
The podcast episode discusses the Sales Growth Blueprint, a framework for achieving sales success. The blueprint consists of seven key elements: compelling story, smarter targeting, persuasive engagement, effective proposing, retention and referrals, improved processes, and people productivity. The compelling story focuses on making conversations with potential customers more attractive and engaging, while smarter targeting emphasizes the importance of defining a specific target market. Persuasive engagement involves understanding customer problems and tailoring engagement strategies accordingly. Effective proposing highlights the need for creating proposals that provide genuine solutions and generate perceived value. Retention and referrals emphasize the value of customer satisfaction and leveraging existing customers for business growth. Improved processes aim to make sales activities more efficient and streamlined. Lastly, people productivity focuses on building confidence, motivation, and accountability in sales teams. Implementing these elements can lead to improved sales performance and productivity.
Choosing the Right Focus for Sales Success
The podcast episode emphasizes the importance of choosing a specific area of focus for sales success. The host suggests that attempting to tackle all seven elements of the sales growth blueprint at once can be overwhelming and counterproductive. Instead, it is recommended to identify the element that would have the biggest impact on pipeline conversion and dedicate 90 days to focusing on that element. This approach allows for a more targeted and effective improvement in sales performance. Additionally, the episode highlights the importance of avoiding distractions and eliminating noise in order to maintain focus and achieve better results.
The Power of a Compelling Story and Smarter Targeting
The podcast episode discusses two key elements of the sales growth blueprint: compelling story and smarter targeting. The compelling story focuses on making conversations with potential customers more engaging and persuasive. It highlights the importance of creating a story that is attractive, interesting, and ultimately compels the person to take action. Smarter targeting emphasizes the value of defining a specific target market and being deliberate in engaging with the right people. By understanding the problems and needs of the target market, salespeople can tailor their messages and outreach to effectively capture their interest and attention. These two elements, when implemented effectively, can significantly impact sales performance and success.
Effective Proposing and Retaining Customers for Growth
The podcast episode delves into the importance of effective proposing and customer retention for business growth. Effective proposing involves more than just presenting a quote or providing a basic recommendation. It emphasizes the need to present a genuine solution and create a perception of value through the way the information is presented. By focusing on delivering proposals that truly solve customers' problems, salespeople can increase their chances of success. Additionally, the episode highlights the value of customer retention and generating referrals. By actively engaging and nurturing existing customers, businesses can tap into a valuable source of growth and become a strong business development team. These two elements play a crucial role in sustaining long-term success and profitability.
DIY Sales Kickoff with Dean Mannix’s Sales Growth Blueprint.
Get your 2023 started right.
Systemising sales success is Dean’s speciality. In this episode, Dean walks us through his tried and tested Sales Growth Blueprint model to help you map out your new business sales plan for the coming year.
First things first.
Go and download the FREE workbook from www.deanmannix.com/blueprint and then come back and follow us, step by step, as we walk through the 7 Drivers of Sales Growth.
The 7 drivers are
Compelling Story
Smarter Targeting
Persuasive Engagement
Persuasive Proposing
Retention and Advocacy
Confidence and Motivation
Accountability
📣 Listen to this show and use this model on your own or with your team to help you get the best possible start to the year whether you're a team of sellers or solo contributor.
