The Varsity Marchand on the NFL’s Media Chessboard
Jan 21, 2026
Media reporter Andrew Marchand, known for his insights at The Athletic, dives into the evolving landscape of sports media rights. He discusses why the NFL’s negotiations are critical for other leagues and the potential for streaming giants like Amazon to broadcast a Super Bowl. Marchand highlights which NFL packages are at risk from streaming disruption and predicts how networks will adapt. He even suggests Travis Kelce could become the next big play-by-play announcer. Tune in for a fascinating look at the future of sports broadcasting!
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NFL's Structural Advantage On TV
- The NFL sits atop TV because of predictable weekly windows and the Super Bowl's dominance.
- That structure makes the league uniquely able to keep commanding rising rights fees.
NFL Deal Shapes Other Leagues' Budgets
- Networks must rework budgets around potential NFL price increases after seeing NBA and NFL deals.
- Other leagues' upcoming rights will hinge on how the NFL negotiates its next round.
Primetime Packages Are Streamers' Sweet Spot
- Primetime packages like Sunday Night Football are the most attractive targets for streamers.
- If a streamer secures a primetime slot, incumbents may reshuffle packages and trigger market mayhem.