Masters of Scale

Rapid Response: Burning cash, accepting turbulence w/Delta CEO Ed Bastian

Jun 27, 2020
Ed Bastian, the CEO of Delta Airlines, shares his insights on navigating the airline industry during the pandemic. He discusses Delta's proactive measures, such as cutting capacity and implementing hospital-grade safety standards to bolster traveler confidence. Bastian highlights the industry's need for adaptation, mentioning a future with fewer planes and a shift in business travel dynamics. He reflects on the importance of transparency and mental resilience for leaders amidst uncertainty, ensuring Delta emerges from the crisis stronger than ever.
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ANECDOTE

Atlanta's Trauma

  • Ed Bastian spoke with Atlanta's mayor about the George Floyd protests.
  • Hours later, Rayshard Brooks was shot in Atlanta, compounding the trauma.
ADVICE

Addressing Social Issues

  • Understand the pain behind social issues before acting.
  • Listen, reflect, and see the world through others' lenses.
INSIGHT

Safety Measures

  • Delta has implemented extensive safety measures like HEPA filters and capped flight loads.
  • These protocols aim to rebuild traveler trust amid pandemic fears.
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