VinePair Podcast How the Old Fashioned Won Over Young Drinkers
Mar 3, 2025
The hosts delve into the Elijah Craig Old Fashioned Competition, revealing its surprising appeal to Millennials and Gen Z. They share their adventures with vintage spirits, including a vermouth-making experiment, and discuss how aged bourbons elevate the drinking experience. The Old Fashioned emerges as a sophisticated choice, attracting younger drinkers with its timeless charm. Insights into cocktail culture, the allure of unique ingredients, and memorable tasting experiences spice up the conversation, highlighting the evolving nature of bourbon appreciation.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 4min
Exploring Vintage Spirits and Cocktails: A Tasting Journey
03:32 • 6min
Exploring Vintage Cocktails and a Unique Dining Experience
09:13 • 5min
The Allure of the Old Fashioned
13:58 • 13min
The Evolution of Bourbon: Old Fashioned's Appeal to Younger Generations
26:55 • 6min