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How the Old Fashioned Won Over Young Drinkers
VinePair Podcast
The Allure of the Old Fashioned
This chapter explores the rising popularity of the Old Fashioned cocktail among younger generations, including millennials and Gen Z, particularly during a visit to Louisville for an Old Fashioned competition. Bartenders share insights on its appeal as a reliable choice for drinkers seeking a sophisticated yet accessible experience, contrasting it with other cocktails associated with older patrons. The discussion highlights the cocktail's enduring charm, variations in preparation, and the cultural significance of bourbon in crafting the perfect drink.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode