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How the Old Fashioned Won Over Young Drinkers
VinePair Podcast
The Evolution of Bourbon: Old Fashioned's Appeal to Younger Generations
This chapter examines the cultural significance of the Old Fashioned cocktail and its rising popularity among millennials and Gen Z. The discussion highlights the generational divide in cocktail preferences and how perceptions of this classic drink have transformed over time.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode