WHOOP Podcast Ben Francis MBE: The Mission to Create a 100 Year Brand
19 snips
Oct 23, 2024 
Ben Francis, Founder and CEO of Gymshark, shares his journey from a garage startup to a multi-billion dollar fitness empire. He discusses his early influences, highlighting lessons learned from his grandfather, shaping his work ethic. The conversation dives into the importance of adaptability in leadership and the significance of authentic brand identity. Ben reflects on embracing mistakes as opportunities and emphasizes the role of passion in business success. The insights he offers are invaluable for aspiring entrepreneurs looking to create lasting brands.
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Grandfather's Influence
- Ben Francis's grandfather took significant risks building his business, inspiring Ben to take his own leaps with Gymshark.
- At 14, hearing about these risks put Ben's own entrepreneurial risks into perspective.
School Sparks Creativity
- Ben's interest in fitness and web development stemmed from his school's IT program, which gave him access to Adobe Creative Suite.
- This sparked his passion for building things online within the fitness space.
Creating Gymshark
- Ben didn't aspire to work for established brands like Nike or Adidas, as their products didn't cater to his weightlifting needs.
- This led him to create his own clothing, initially just for himself and his friends.