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4min chapter
Ben Francis MBE: The Mission to Create a 100 Year Brand
WHOOP Podcast
Building Authentic Brands Through Singular Focus
This chapter explores the crucial elements of creating a robust brand identity, underscoring the importance of authenticity and a clear focus. It compares successful brands like Land Rover and Gymshark and discusses Whoop's strategic approach to enhancing user experience through simplicity.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode