J. J. Hebert, an award-winning author and founder of MindStir Media, discusses self-publishing, using books for marketing, lead magnets, and the power of podcasts in business growth. Tips include selecting topics wisely, ghostwriting services, self-publishing benefits, and leveraging books to drive online traffic and grow brands.
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Quick takeaways
Self-publishing guarantees book publication and allows for testing lead magnets before book release.
Utilizing podcasts as a marketing tool can reach a wide audience and maximize exposure in a short timeframe.
Deep dives
Utilizing a Published Book as a Marketing Tool
Using a published book can serve as a powerful marketing tool to enhance business growth. This strategy involves sacrificing time and sleep to commit to writing, establishing a unique title and subtitle to attract readers, creating a detailed outline for effective content structuring, and setting a writing schedule to maintain consistency and productivity.
Self-Publishing vs. Traditional Publishing
The debate between self-publishing and traditional publishing highlights various factors to consider. Self-publishing offers quicker publication timelines, greater control over content, and higher royalties compared to traditional publishing. On the other hand, traditional publishing may involve a longer process, potential loss of control over content, and lower royalty percentages.
Building Brand Through a Business Book
Developing a business book can significantly contribute to brand building by establishing credibility and expertise in a specific field. Leveraging the book's content can attract high-value clients, enhance media coverage, generate leads and sales, and open opportunities for speaking engagements. Effective marketing methods like creating an author website, utilizing email campaigns, social media promotions, giveaways, and participating in podcasts can further amplify brand exposure.
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
J. J. Hebert is a 9-time award-winning author of four number 1 Amazon Best Sellers. Hebert is also the founder of MindStir Media, a top-ranked self-publishing company partnered with Shark Tank’s Kevin Harrington and Mariel Hemingway. Hebert has appeared in major publications such as Forbes, Entrepreneur, Inc, Business Insider and Yahoo Finance, among others. He’s a writer for Entrepreneur Magazine and a member of the Forbes Business Council.
Top 3 Value Bombs
1. In self-publishing, you can guarantee that your book will be published.
2. Have lead magnets on your website well before your book is even available, and you should be testing it! That way when you do write your book and implement that lead magnet in your book, you know that it works.
3. Podcasts are huge. You can reach a large amount of people in a short amount of time via podcast guesting.
J.J.'s award-winning self-publishing company - visit to download your free publishing guide - MindStirMedia.com
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