Entrepreneurs on Fire cover image

Entrepreneurs on Fire

How to Use a Published Book as a Marketing Tool to Grow Your Business with J. J. Hebert: An EOFire Classic from 2021

Jul 14, 2024
26:57
Snipd AI
J. J. Hebert, an award-winning author and founder of MindStir Media, discusses self-publishing, using books for marketing, lead magnets, and the power of podcasts in business growth. Tips include selecting topics wisely, ghostwriting services, self-publishing benefits, and leveraging books to drive online traffic and grow brands.
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Podcast summary created with Snipd AI

Quick takeaways

  • Self-publishing guarantees book publication and allows for testing lead magnets before book release.
  • Utilizing podcasts as a marketing tool can reach a wide audience and maximize exposure in a short timeframe.

Deep dives

Utilizing a Published Book as a Marketing Tool

Using a published book can serve as a powerful marketing tool to enhance business growth. This strategy involves sacrificing time and sleep to commit to writing, establishing a unique title and subtitle to attract readers, creating a detailed outline for effective content structuring, and setting a writing schedule to maintain consistency and productivity.

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