Learn about leveraging self-published books to promote online platforms, with examples like an Italian teacher using a guide to boost YouTube and website presence, and an author in health and wellness rising to Amazon bestseller status through promoting a book on toxins. The chapter explores effective book marketing strategies for self-publishers, including author websites, email campaigns, social media ads, podcasts, local news outreach, Goodreads giveaways, and building author brands for increased exposure.

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