TED Talks Daily The anti-CEO playbook | Hamdi Ulukaya
May 4, 2020
Hamdi Ulukaya, founder of Chobani Yogurt, shares his revolutionary take on business leadership that prioritizes people over profits. He critiques the traditional profit-first mentality, advocating instead for an 'anti-CEO playbook' that fosters employee welfare and community engagement. Hamdi recounts his emotional journey back to his Turkish roots, emphasizing the impact of a factory closure on its community. He believes true wealth comes from meaningful relationships and highlights the transformative power of collective resilience in business.
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The Yogurt Factory
- Hamdi Ulukaya found a dilapidated yogurt factory, initially dismissing it but then reconsidering.
- He was struck by the resigned workers and angered by the distant CEO's decision to close.
Rebuilding the Factory
- Despite financial challenges and doubts, Ulukaya bought the factory and rehired some employees.
- Their initial task was simply painting the walls, which fostered connection and belief.
The Problem with Profits
- Ulukaya questions the traditional corporate focus on profits over people.
- He criticizes CEOs who prioritize shareholders while sacrificing employees and communities.