Weekly Buzz 10/10/25: Prime Big Deal Days Results | New Amazon Add to Delivery Button
Oct 10, 2025
Discover the preliminary results of Amazon's Prime Big Deal Days, revealing a shift towards household essentials. Learn about a new feature allowing customers to add items to their existing Prime deliveries effortlessly. Tune in for insights on the exciting TikTok shipping integration that streamlines order management. Plus, explore the launch of Scale Stories, showcasing the journeys of new Amazon sellers guided by experts. This week's buzz is packed with tips and tools to elevate your e-commerce game!
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insights INSIGHT
Buyers Prioritized Essentials Over Gifts
Numerator data shows Prime Big Deal Day buyers focused on household essentials rather than big-ticket holiday shopping.
Average order value was about $45 and 90% of orders were under $100, signaling conservative spending.
volunteer_activism ADVICE
Promote Replenishables During Deal Events
If your catalog contains household essentials, consider leaning into promotions during deal events.
Emphasize value and replenishment messaging because categories like household and beauty outperformed electronics.
volunteer_activism ADVICE
Use ‘Add To Delivery’ To Boost AOV
Use Amazon’s new Add To Delivery blue button to let shoppers add items to an existing order and charge the same payment and address.
Enable eligible listings to capture last-minute incremental purchases and increase average order value.
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Get preliminary Prime Big Deal Day results, a new TikTok shipping integration, and a button that could boost Amazon order values. All this and more buzzing news on this week’s episode!
💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Helium 10 has launched a new series called Scale Stories, which follows the journey of new and current Amazon sellers as they start and grow their businesses with guidance from mentors. The series aims to inspire and educate viewers on how launching products on Amazon and other E-commerce is still very possible and rewarding today. http://h10.me/ss
PS - You can join the live AMA for Scale Stories Episode 1 to ask the mentors your questions and get firsthand advice! http://h10.me/ssama1
Bradley Sutton shares this week’s training tip on Customer Intelligence, a powerful Helium 10 feature that helps sellers track key metrics, such as customer lifetime value, acquisition cost, and purchase frequency. This data-driven tool helps advanced sellers make smarter advertising and profitability decisions based on real customer insights.
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart