New TikTok Ads Features and Automation

Get preliminary Prime Big Deal Day results, a new TikTok shipping integration, and a button that could boost Amazon order values. All this and more buzzing news on this week’s episode!

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We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

AMAZON PRIME BIG DEAL DAYS EARLY READ RESULTS ARE IN; CONSUMERS FOCUSING ON HOUSEHOLD ESSENTIALS, NUMERATOR REPORTS
https://www.globenewswire.com/news-release/2025/10/09/3164227/0/en/AMAZON-PRIME-BIG-DEAL-DAYS-EARLY-READ-RESULTS-ARE-IN-CONSUMERS-FOCUSING-ON-HOUSEHOLD-ESSENTIALS-NUMERATOR-REPORTS.html

Helium 10 has launched a new series called Scale Stories, which follows the journey of new and current Amazon sellers as they start and grow their businesses with guidance from mentors. The series aims to inspire and educate viewers on how launching products on Amazon and other E-commerce is still very possible and rewarding today. http://h10.me/ss

PS - You can join the live AMA for Scale Stories Episode 1 to ask the mentors your questions and get firsthand advice! http://h10.me/ssama1

Amazon October Prime Day Underwhelms Shoppers, Signaling Caution For Holidays
https://www.forbes.com/sites/pamdanziger/2025/10/09/amazon-october-prime-day-underwhelms-shoppers-signaling-caution-for-holiday-2025/

Amazon Prime launches ‘Add to Delivery’ feature in app. How it works.
https://www.usatoday.com/story/money/2025/10/07/amazon-add-to-delivery-prime/86567603007/

Bradley Sutton shares this week’s training tip on Customer Intelligence, a powerful Helium 10 feature that helps sellers track key metrics, such as customer lifetime value, acquisition cost, and purchase frequency. This data-driven tool helps advanced sellers make smarter advertising and profitability decisions based on real customer insights.

Shippo Launches TikTok Shop Integration to Help Merchants Save Time, Minimize Costs, and Ship Reliably This Peak Season
https://www.streetinsider.com/PRNewswire/Shippo+Launches+TikTok+Shop+Integration+to+Help+Merchants+Save+Time%2C+Minimize+Costs%2C+and+Ship+Reliably+This+Peak+Season/25438548.html

TikTok Announces New Automation Updates for Advertisers: Smarter Ads, More Control, and Measurable Impact
https://newsroom.tiktok.com/tiktok-announces-new-automation-updates-for-advertisers?lang=en

In this episode of the Weekly Buzz by Helium 10, Carrie covers:

• 00:54 - Prime Big Deal Days Results
• 03:50 - Scale Stories
• 05:07 - AMZ Add to delivery
• 06:27 - Customer Intelligence Tip
• 09:27 - Shippo/TikTok Integration
• 11:22 - TikTok Ads Updates