Monetizing influence and building personal brand communities through various revenue streams and platforms.
Critically evaluating the value and prestige of different rankings and lists.
Creating niche communities and retreats for like-minded individuals based on common interests, backgrounds, or aspirations.
Deep dives
Monetizing Influence and Building Personal Brand Communities
One of the main ideas discussed in this podcast episode is the importance of monetizing influence and building personal brand communities. The host explores different models used by popular entrepreneurs and influencers to capitalize on their following. They highlight examples such as courses, paid newsletters, investments, and real estate ventures. The discussion emphasizes the value of converting audience trust into various revenue streams and creating platforms for like-minded individuals to connect and collaborate.
The Power and Pitfalls of Being Listed
Another key point in the episode is the power and pitfalls of being listed in various rankings and lists. The host discusses their skepticism towards certain lists, such as the Forbes 30 Under 30, and notes the subjective nature of such rankings. They highlight the potential for these lists to be more about playing the game and gaining popularity rather than actual merit. However, they acknowledge that certain merit-based lists, like the Ink 500, can hold more weight. The discussion emphasizes the need to critically evaluate the true value and prestige associated with different lists.
Creating Niche Communities and Retreats
The podcast also delves into the concept of creating niche communities and retreats for specific groups of people. The host mentions examples such as the concept of building neighborhoods for immigrants or creating retreats for makers and entrepreneurs. They explore the value of having a built-in community of like-minded individuals and the potential benefits it brings in terms of social connections, support, and shared resources. The discussion highlights the appeal of living in neighborhoods or participating in retreats where people can connect based on common interests, backgrounds, or aspirations.
Switching Focus to Reach a Mass Audience
The podcast episode discusses the decision to shift focus from a paid audience to a free audience in order to reach a mass audience. The speaker shares their life goal of becoming a teacher at scale and reaching 70 million people, which is 1% of the world's population. They explain that focusing solely on a paid audience limited their reach and decided to put more effort into reaching a larger audience for their teaching goal.
Addressable: Automating Handwritten Letters
The episode introduces a company called Addressable that aims to make direct mail more effective by using robots to write handwritten letters. The company focuses on businesses like real estate agencies and nonprofits, helping them create personalized letters to engage their clients or donors. The robots simulate human handwriting and can be programmed to include specific details from the company's database. The goal is to provide a more authentic and engaging direct mail experience, while also tracking the results for a better return on investment.
Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) host today's podcast. They discuss: - Shaan and his fund were featured in Business Insider - The guys talk about the business of "list making" - Shaan explains his reasoning for shutting down his All Access Pass newsletter - There is a movement towards "5-minute" cities and communities. Culdasac is a startup doing this - What is "solopreneurship"? And why is Shaan so bullish on it - Tiago Forte is building tiny homes - The guys discuss startups doing handwritten notes such as Addressable Thank you to our sponsor this episode, EPOS! EPOS are fantastic headsets that make it easy to work flexibly across situations and locations, with portable headsets including hassle-free device compatibility. If you are an IT manager running a big department or a head of a growing company looking to give your employees the best headset solution to work from home, check out eposaudio.com/millions for a free trial! Companies mentioned: - Shaan featured in BI https://www.businessinsider.com/this-vc-has-over-100-lps-on-the-waitlist-for-his-hot-new-rolling-fund-2020-11 - Sam's "city guides" https://chicago.curbed.com/2014/4/23/10110584/this-week-in-chicago-neighborhood-stereotyping - Culdasac https://culdesac.com/ - Tiago Fortes' tiny homes https://twitter.com/fortelabs/status/1325969162083004418 and https://www.forteshelter.com/about - Addressable https://www.addressablemail.com/ Have you joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion.