How I Built This with Guy Raz HIBT Lab! UNLESS Collective: Eric Liedtke
May 16, 2022
Eric Liedtke, former Executive Board Member at Adidas and founder of UNLESS Collective, shares his inspiring journey in transforming fashion towards sustainability. He discusses the pressing environmental challenges from plastic in the industry and critiques the recycling narrative. Eric highlights his shift from corporate leadership to launching a brand focused on plant-based, biodegradable clothing. His insights on redefining fashion practices and engaging consumers in sustainability make for a compelling conversation about the future of apparel.
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Sustainability Epiphany at Adidas
- Eric Liedtke's focus shifted to sustainability during a brand turnaround at Adidas.
- He realized the significant environmental impact of the fashion industry, particularly plastic waste and planned obsolescence.
Plastic's Persistence and Microplastic Pollution
- Plastic is a "forever material," meaning it doesn't decompose and persists in the environment.
- Microplastics are found everywhere, even in human bodies, with potential health consequences like endocrine disruption and cancer.
Adidas' Recycled Polyester Goal
- Eric Liedtke pushed Adidas to eliminate virgin polyester by 2024.
- He believes Adidas remains committed to this goal and might achieve it earlier.