Eric Liedtke

Eric Liedtke, a veteran marketing leader known for his transformative work at Adidas and Under Armour, shares invaluable insights. He discusses the strategies behind reviving iconic brands and emphasizes the importance of understanding consumer needs. The impact of NIL rights on college athletics and branding opportunities is highlighted, showcasing how athletes can monetize their influence. Eric also advocates for simplicity in marketing and sustainable practices, providing a blueprint for aspiring brand strategists seeking success in the billion-dollar arena.

Klaus Kleinfeld, former CEO of Alcoa and Siemens, shares his expertise on integrating personal and professional life for sustainable success. Eric Liedtke, former brand president at Adidas, discusses his journey towards aligning brand values with sustainability. They explore the subtle nature of leadership drift and emphasize the importance of self-awareness. The conversation delves into balancing ambition with well-being and the transformative impact of small, intentional actions in driving change, especially in the fashion industry.

Eric Liedtke, former Executive Board Member at Adidas and founder of UNLESS Collective, shares his inspiring journey in transforming fashion towards sustainability. He discusses the pressing environmental challenges from plastic in the industry and critiques the recycling narrative. Eric highlights his shift from corporate leadership to launching a brand focused on plant-based, biodegradable clothing. His insights on redefining fashion practices and engaging consumers in sustainability make for a compelling conversation about the future of apparel.