How Solos Scale #17 Recurring problems require recurring solutions
Jul 4, 2025
In this engaging discussion, listeners are introduced to the difference between project-based and recurring problems. Strategies for scaling sustainably are highlighted, including the benefits of addressing ongoing issues. The power of high-volume content creation and clear positioning is explored, alongside the challenges of showcasing intangible work. Insights on the psychological impact of retainers reveal why clarity and alignment with personal values matter. The episode concludes with innovative ideas for enhancing client retention through recurring revenue models.
AI Snips
Chapters
Transcript
Episode notes
Match Problem Type to Model
- Business problems can be divided into project-based (one-time) and recurring problems based on frequency.
- Matching your engagement model (project or retainer) with the problem type reduces friction and improves success.
Choose Your Problem Type Wisely
- Ask yourself what kind of problem you want to solve, not just what you can monetize.
- Choose recurring problems for easier sales and profitability with retainer models.
Fletch's High Volume Model
- Fletch solves a positioning problem in a two-week sprint, matching a one-time problem to a one-time solution.
- Their high volume, quality content and clear frameworks enable them to dominate LinkedIn and build trust.