Today, we talk about why most people get stuck trying to scale the wrong thing, and what to do instead.We discuss the difference between project-based and recurring problems, and how that impacts your offer and stress levels. You’ll learn how high-volume content creators simplify delivery, why visual work sells better, and how to handle work that’s hard to showcase. We also explore the psychological toll of recurring retainers, the challenges of content creation, and why some models are more exhausting than they seem. Finally, we cover how to choose the problem you want to solve for better impact and ease, especially if you’re making $ 20,000 a month but still feel uncertain.(00:00) Intro(01:12) The Fletch Model: why it works(04:40) High volume, high quality, repeatable play(08:05) Visual proof vs. invisible magic(10:33) Messaging from the coast of Italy(13:20) Why this model isn’t for everyone(17:10) Project vs. recurring problem(19:56) Picking what you love doing(22:14) Anchoring your business to the right problem(25:08) Why content shame is real(28:30) The bubble of content expectations(30:00) Scaling isn’t about trying everything forever(32:45) Building a stable, repeatable sales engine
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