Chew on This - Digestable DTC Content The Goodwipes Playbook for Scaling in Retail
Sep 25, 2025
In this engaging discussion, Sam Neville, Co-founder of Good Wipes, shares insights on scaling a retail-first brand. He emphasizes the superiority of wipes over toilet paper and their strategic growth into brick-and-mortar stores. Sam discusses the importance of synergy in a lean team and effective guerrilla marketing tactics. He highlights managing product lines and channel fairness while maintaining a playful brand voice. With tales of persistence through failures, he encourages founders to seek fulfillment beyond work. A must-listen for aspiring entrepreneurs!
AI Snips
Chapters
Transcript
Episode notes
Sustain Energy By Leaning On Your Team
- Partner energy with talented teammates to sustain founder energy over years.
- Let company momentum come from your team's work and customer feedback, not just the founder's hype.
Wipes Are The Most Effective Clean
- Flushable wipes clean more effectively than toilet paper or bidet-only routines.
- Good Wipes positions flushable wipes as the most effective way to remove residue after bathroom use.
Choosing Retail Because It Fit Their Skills
- Sam and co-founder Charlie chose brick-and-mortar because their strengths were sales and in-person retail relationships.
- That decision organically made retail about 63% of Good Wipes' volume while maintaining other channels.