Sam Neville

In this engaging discussion, Sam Neville, Co-founder of Good Wipes, shares insights on scaling a retail-first brand. He emphasizes the superiority of wipes over toilet paper and their strategic growth into brick-and-mortar stores. Sam discusses the importance of synergy in a lean team and effective guerrilla marketing tactics. He highlights managing product lines and channel fairness while maintaining a playful brand voice. With tales of persistence through failures, he encourages founders to seek fulfillment beyond work. A must-listen for aspiring entrepreneurs!