AI Explored AI Search: How to Get Recommended By AI
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Sep 30, 2025 Dr. Samantha North, an AI strategist with a PhD in data science, discusses how businesses can optimize for AI-driven search and recommendations. She explains the importance of AI recommendations over traditional SEO, debunks myths about AI search, and emphasizes the benefits of being recommended by AI. Listeners learn practical tips like querying AI about their brand, using monitoring tools, and modifying content to enhance AI visibility. Samantha also highlights how platforms like Reddit and LinkedIn can boost AI visibility through ethical comparison content.
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AI Recommendations Trump Traditional Search
- AI recommendations can be more valuable than traditional search results because users trust deep, conversational guidance.
- Dr. Samantha North says leads from AI are often more engaged and convert better than regular search traffic.
Ask Models Directly About Your Brand
- Ask multiple models what they know about your brand and probe why they omitted you when applicable.
- Use the AI responses to reveal gaps and guide content or reputation fixes.
Use AI Search Monitoring Tools
- Use monitoring tools (e.g., Peek Tracker, Mentions.so) to automate prompts and track mention rates across models.
- Compare outputs and focus on overlaps to prioritize optimization work.