Dr. Samantha North

Dr. Samantha North, an AI strategist with a PhD in data science, discusses how businesses can optimize for AI-driven search and recommendations. She explains the importance of AI recommendations over traditional SEO, debunks myths about AI search, and emphasizes the benefits of being recommended by AI. Listeners learn practical tips like querying AI about their brand, using monitoring tools, and modifying content to enhance AI visibility. Samantha also highlights how platforms like Reddit and LinkedIn can boost AI visibility through ethical comparison content.