Get Serious

9 Price Cuts, 6 Months: Infill Lot Damage Control That Worked | Ep. 183 | Get Serious with Chris Duff

Jul 7, 2025
Dive into a real estate rollercoaster as Chris Duff shares his journey with a tricky infill lot in Tennessee. He navigates the ups and downs of market fluctuations, highlighting how pricing strategies evolved with the challenges faced. Discover the lessons learned from multiple price cuts and a renewed approach to cautious optimism. With insights into effective marketing and future investment plans, this discussion provides a fresh perspective on dealing with real estate hurdles.
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ANECDOTE

Challenging Tennessee Infill Lot Story

  • Chris Duff bought a tricky two-acre infill lot in rural Tennessee with lake views but faced a tough selling market and buyer concerns about buildability.
  • After many price cuts and a failed initial contract, he struggled with the property's inferior market position and a reversing COVID boom effect.
INSIGHT

Price Per Acre Misleads on Small Lots

  • Price per acre is unreliable for lots smaller than 2 acres; infill lot value depends more on subdivision and features than size.
  • Superior features must be balanced with market realities; conservatism in pricing infill lots is crucial.
ADVICE

Reset Days On Market Strategically

  • Resetting days on market by temporarily delisting can refresh buyer interest and help marketing efforts.
  • Enhance listings with updated photos and targeted outreach like neighbor letters and cold contacting local builders.
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